Keep Getting Better

The proven-discovery split: how to segment Performance Max campaigns by signal, not performance

Stop working in your Google Ads. Start working on them.

Google's automation requires enhanced conversions, Customer Match, and value-based bidding. Stop manual keyword management — start strategic data architecture.

First-Party Data: Stop renting customer insights and start owning them

Stop renting customer insights from ad platforms. Nathan O'Connor explains the three consent pillars, ICO April 2026 changes, and how to build data you own. Read now.

Why I'm ditching HubSpot for Twenty - and why you might want to consider it too

Performance specialist explains why he's switching from HubSpot to Twenty CRM - data ownership, reduced complexity, and better UK compliance. Read the full analysis.