Insights & Strategy

The Engine Room

Practical insights on performance marketing, privacy-first tracking, AI automation and growth strategy — written for SME businesses.

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Why I'm telling SME clients to ditch WordPress for Next.js (even though 43.5% of websites still use it)

WordPress costs UK SMEs conversions with 4.8s mobile load times. Next.js delivers 0.9s speeds and better growth. Expert migration advice from 20 years experience.

23 March 2026Read article →

Know What is Working

The Three-Model Truth: How GA4 hides last-click, first-click and data-driven in plain sight

GA4 uses 3 attribution models simultaneously. Learn why your reports feel confusing and how to use last-click, first-click & data-driven for growth.

23 March 2026Read →

Know What is Working

The Great Search Shift: How I'm rebuilding my lead funnel after Google killed the old one

Google's 2025 algorithm updates killed traditional SEO. Here's how I'm rebuilding my lead funnel with traffic diversification and data-driven conversion systems.

23 March 2026Read →

How Privacy-First Tracking Is Changing the Way SMEs Measure Marketing ROI

6 March 2026Read →