Where Growth Stalls — And What to Do About It

Know What is Working

Enhanced conversions for web vs leads: why your CMP configuration determines what data Google actually gets

Your cookie banner and Consent Mode are two separate events. Learn why most CMP setups fail to send the update signal — and what it costs your Google Ads data.

6 July 2026 · 21 MIN READ

Find the Right People

Why Google Ads stopped caring about your keyword lists (and started reading your customer data instead)

6 July 2026 · 7 MIN READ

Know What is Working

Google Analytics was quietly fixing your broken consent setup. Until now.

10 June 2026 · 10 MIN READ

Get Better

The proven-discovery split: how to segment Performance Max campaigns by signal, not performance

28 May 2026 · 6 MIN READ

Find the Right People

Why Google's 'send more data' advice doesn't mention it's your legal liability, not theirs

28 May 2026 · 10 MIN READ

Find the Right People

Should I be optimising my business for ChatGPT citations instead of Google rankings?

Should you optimise for ChatGPT citations or Google rankings? Get the data-driven answer from 20 years of client work plus actionable strategies for both.

27 April 2026 · 12 MIN READ

Know What is Working

The Middle-Funnel Massacre: Why AI is eating your content clicks while Google Ads costs explode

AI Overviews are absorbing content clicks while driving up Google Ads costs. Learn how to rebuild your growth engine for AI-first search results.

22 April 2026 · 12 MIN READ

Get Better

Stop working in your Google Ads. Start working on them.

Google's automation requires enhanced conversions, Customer Match, and value-based bidding. Stop manual keyword management — start strategic data architecture.

14 April 2026 · 12 MIN READ

Know What is Working

The 70/30 Content Rule: Why I stopped chasing Google rankings and started building actual authority

Why I shifted from ranking-focused content to 70% perspective pieces, 30% guides. AI Overviews changed everything. Here's what works now for UK businesses.

14 April 2026 · 14 MIN READ

Get Better

First-Party Data: Stop renting customer insights and start owning them

Stop renting customer insights from ad platforms. Nathan O'Connor explains the three consent pillars, ICO April 2026 changes, and how to build data you own. Read now.

7 April 2026 · 22 MIN READ

Know What is Working

How to identify AI Overview traffic that's wasting your time (and what to do about it)

Discover how AI Overview traffic inflates Search Console impressions while killing revenue. Learn to spot the patterns and fix your search strategy today.

3 April 2026 · 13 MIN READ

Get Better

Why I'm ditching HubSpot for Twenty - and why you might want to consider it too

Performance specialist explains why he's switching from HubSpot to Twenty CRM - data ownership, reduced complexity, and better UK compliance. Read the full analysis.

2 April 2026 · 13 MIN READ

Know What is Working

The Middle Funnel Vanishing Act: Where Google's answer engine killed your customer journey

Google's answer engine eliminated middle funnel touchpoints where prospects build trust. Click-through rates dropped 40%+. Here's how to diversify beyond Google dependency.

31 March 2026 · 13 MIN READ

Find the Right People

Why I'm telling SME clients to ditch WordPress for Next.js (even though 41.2% of websites still use it)

WordPress costs UK SMEs more in lost conversions than Next.js costs to build. Here's why 20+ years of client data shows Next.js wins for growth-focused businesses.

23 March 2026 · 13 MIN READ

Know What is Working

The Three-Model Truth: How GA4 hides last-click, first-click and data-driven in plain sight

GA4 uses three attribution models simultaneously - sessions use last-click, users use first-click, events use data-driven. Learn how to decode your reports.

23 March 2026 · 14 MIN READ

Know What is Working

The Great Search Shift: How I'm rebuilding my lead funnel after Google killed the old one

Google's 2025 updates killed traditional lead funnels. Here's how I rebuilt mine with 3 pillars: traffic diversification, conversion alignment, and revenue tracking. Learn the exact framework.

23 March 2026 · 12 MIN READ

The Engine Room

You cannot write your way into an LLM's brain

Latest articles

Enhanced conversions for web vs leads: why your CMP configuration determines what data Google actually gets

Why Google Ads stopped caring about your keyword lists (and started reading your customer data instead)

Google Analytics was quietly fixing your broken consent setup. Until now.

The proven-discovery split: how to segment Performance Max campaigns by signal, not performance

Why Google's 'send more data' advice doesn't mention it's your legal liability, not theirs

Should I be optimising my business for ChatGPT citations instead of Google rankings?

The Middle-Funnel Massacre: Why AI is eating your content clicks while Google Ads costs explode

Stop working in your Google Ads. Start working on them.

The 70/30 Content Rule: Why I stopped chasing Google rankings and started building actual authority

First-Party Data: Stop renting customer insights and start owning them

How to identify AI Overview traffic that's wasting your time (and what to do about it)

Why I'm ditching HubSpot for Twenty - and why you might want to consider it too

The Middle Funnel Vanishing Act: Where Google's answer engine killed your customer journey

Why I'm telling SME clients to ditch WordPress for Next.js (even though 41.2% of websites still use it)

The Three-Model Truth: How GA4 hides last-click, first-click and data-driven in plain sight

The Great Search Shift: How I'm rebuilding my lead funnel after Google killed the old one