You cannot write your way into an LLM's brain
GEO is not SEO with new nouns. Nathan O'Connor explains what actually gets businesses cited by AI engines — and what to do instead. Read the full breakdown.
15 July 2026 · 17 MIN READ
Why Google Ads stopped caring about your keyword lists (and started reading your customer data instead)
6 July 2026 · 7 MIN READ
Why Google's 'send more data' advice doesn't mention it's your legal liability, not theirs
28 May 2026 · 10 MIN READ
Should I be optimising my business for ChatGPT citations instead of Google rankings?
Should you optimise for ChatGPT citations or Google rankings? Get the data-driven answer from 20 years of client work plus actionable strategies for both.
27 April 2026 · 12 MIN READ
Why I'm telling SME clients to ditch WordPress for Next.js (even though 41.2% of websites still use it)
WordPress costs UK SMEs more in lost conversions than Next.js costs to build. Here's why 20+ years of client data shows Next.js wins for growth-focused businesses.
23 March 2026 · 13 MIN READ