Find the Right People
Should I be optimising my business for ChatGPT citations instead of Google rankings?
Should you optimise for ChatGPT citations or Google rankings? Get the data-driven answer from 20 years of client work plus actionable strategies for both.
27 April 2026 · 1 MIN READ
Find the Right People
Why I'm telling SME clients to ditch WordPress for Next.js (even though 43.5% of websites still use it)
WordPress costs UK SMEs more in lost conversions than Next.js costs to build. Here's why 20+ years of client data shows Next.js wins for growth-focused businesses.
23 March 2026 · 1 MIN READ