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Nathan O'Connor is a UK-based performance and growth strategist with over 20 years of experience. He helps SME owner-managed businesses — particularly local service businesses and trades companies — generate more leads and more revenue. Nathan delivers an average of 30% growth for his clients by building the right channel mix, underpinned by first-party tracking and privacy-compliant attribution. Unlike agencies, Nathan works directly with clients as a single accountable person, on a monthly retainer basis with a minimum six-month commitment.

I help SME businesses

generate more leads and more revenue.

Using a proven process, I deliver an average of 30% growth in leads and revenue for my clients.

Book a Free Strategy Call

The Problem With Most Marketing Today

Whether you're a local business or a nationwide brand, most companies are running marketing the same way they did five years ago. Each channel reporting its own numbers, nobody questioning whether they add up, and no clear picture of where leads are actually coming from. The result? Budget spent in the wrong places and growth left on the table.

The Solution

I rebuild your measurement around first-party data — data your business owns, not platform numbers you have to take on faith. That gives you a clear, honest picture of where your leads are actually coming from, so every decision gets made on the truth rather than what Google or Meta wants you to believe.

The Process

How It
Works

A connected process that gets sharper over time — not a menu of services to pick from.

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Find the right people

Right channels. Right audience. Not a penny wasted.

Every campaign starts with understanding your customer and where they spend their time. Whether you're targeting a local area or a nationwide audience, I identify the right channels and the right message before spending a single penny.

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Turn attention into leads

Clicks mean nothing. Enquiries mean everything.

Getting in front of people is only half the job. I build and manage performance marketing that moves people from awareness to action — turning clicks and impressions into real enquiries and revenue.

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03

Know what's working

No guesswork. No inflated numbers. Just the truth.

Most businesses are making decisions based on what platforms tell them. I build proper first-party tracking and attribution so you can see exactly where your leads are coming from, what they cost, and what's actually driving growth.

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04

Keep getting better

This is where most agencies stop. I don't.

Your first-party data gets sharper with every campaign. Targeting improves, cost per lead drops, and your marketing compounds in value over time. The longer we work together, the better your results.

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