Cookie Policy (Consent Mode v2 Mapping)

Effective Date: 12 August 2025

Business Name: Nathan O'Connor

Contact Email: info@nathanoconnor.co.uk

This Cookie Policy outlines how I use cookies and maps them to the categories defined under Google Consent Mode v2 to comply with GDPR and other privacy regulations.

Consent Mode v2 Categories & Cookies

Google Consent Mode v2 introduces the following consent categories. I use these to manage how cookies are set based on your preferences:

🛡️

a) Essential Cookies (`security_storage`)

These cookies are always active and are required for the basic operation of the site, such as security and network management.

Examples:

__cf_bm – Cloudflare bot protection
csrftoken – CSRF token for form security

📊

b) Analytics Cookies (`analytics_storage`)

Used to collect information about how visitors use my site, allowing me to improve performance and user experience.

Examples:

_ga – Google Analytics user identifier
_ga_<container-id> – Session persistence
_gid – Tracks user behavior
_gat – Limits request rates

🎯

c) Advertising Cookies (`ad_storage`)

Used to deliver relevant ads and measure their effectiveness, including tracking conversions and building remarketing audiences.

Examples:

gclid – Google Click Identifier
gcl_au – Google Ads remarketing
IDE – DoubleClick for advertising
test_cookie – Used to test if the browser supports cookies
conversion_linker – Helps attribute conversions across domains

⚙️

d) Functional Cookies (`functionality_storage`)

Enable the website to remember choices you make and provide enhanced, more personal features.

Examples:

hubspotutk – HubSpot user tracking
messagesUtk – HubSpot chat sessions

🎨

e) Personalisation Cookies (`personalization_storage`)

Used to deliver personalized content based on your interactions or preferences.

Examples:

lang – Language settings
VISITOR_INFO1_LIVE – YouTube viewer preferences

Managing Your Preferences

When you first visit my website, you are prompted to choose your cookie preferences using our Consent Management Platform (CMP) powered by CookieYes. You can update your preferences at any time.

Updates

I may update this policy from time to time. Any changes will be reflected on this page with an updated effective date.

Contact

If you have any questions about my Cookie Policy or how your data is used, please contact:

Nathan O'Connor

Email: info@nathanoconnor.co.uk