We look at all areas of exposer for local businesses through different digital channels such as Facebook and Google, we look at both organic and paid ads to see what is the best strategy for you on the budget you have
Our strategy
[vcex_spacing size=”40px”]Customers are the key to a successful business and without customers your business will cease to exist. This is why it’s important to understand who your customers are and for us to understand who they are too. Knowing what people are looking for and offering a solution drives up conversion rate, but there are many factors as to why people don’t convert. Your landing page needs to address what customers are looking for, whether it’s those who are impulsive or those who are cautious and we understand and know how to engage with all of them
We use our five core values when we plan and build our marketing campaigns. We will take the time to sit with you and discuss your goals, understand how your business works and what makes you stand out from your competitors. It’s important for us to understand what your current performance is and how we can improve this through Google Ads and Microsoft Ads. We will analyse any data you currently have to benchmark this against your current performance. We will then set out short and long term objectives and KPIs to measure and report success
From this, we can start to build a solid foundation, create opportunities so that we can grow the business and build the best PPC strategy for you. These are some of the areas we can look at; data analysis, personas analysis, marketplace trends, competitor analysis, keyword research
Once the foundations have been laid, we can then look at the right keywords to achieve your goals. By combining our technology with Google Ads technology, we can look at key metrics that will measure, increase and maximise your reach. We will look at different ways to deliver your messages through Google Ads, depending on where they are in the buying cycle
Paid search and shopping are both high intent conversion channels with 64% of commercial intent searches. By clicking on an ad, you can see why it’s important for your business to be there too
We are highly skilled in reaching your target audience, building strategies and generating leads across well known platforms such as; YouTube, Facebook, Instagram, LinkedIn and Google Search
Your website is the face of your business, this is what your customers see and first impressions matter. A poorly designed website with poor navigation will lead to a bad customer experience. When someone lands on your site, it must be relevant to what the user has searched for, with clear solutions and clear Call To Actions (CTA)
Conversion Rate Optimisation (CRO) is a must because as your conversion rate increases, so do your leads. We will test targeted landing pages to offer what they are looking for
With our unique approach, we create ongoing tasks to help scale your account. We analyse performance, look at what’s working and what’s not and from this we will scale what’s working and optimise what’s not. The only way to do this is with test and learn approaches such as testing audiences and advert bidding strategies. These are just some of the approaches we use
How do we re-engage with your customers and prospects? We take them on a journey. Not everyone is ready to convert at the time you want them to but this is why we create tailor-made strategies for all of our customers. We know that different businesses have long and short sale cycles and its important that we build the right strategy for you